Values-Aligned Marketing For Women-Owned Local Businesses
Coalescence:
Two or more things coming together to unite as one
Welcome to marketing that coalesces with your values.
Hyping up your friends is so natural and easy. You cheer them on. You tell everyone how amazing they are whenever you get the chance.
You want to see them succeed. One of your values is supporting your friends.
But promoting yourself or your business is more of a challenge.
It’s always harder when we’re the ones asking for support. Whether that’s from friends, customers, clients, other business owners, etc.
And traditional marketing tactics don’t help. They tell you to sell to everyone, no matter what.
Or worse, they tell you to push things on people who maybe don’t want or need them.
Leading to marketing that makes you feel pushy and inauthentic.
Because traditional tactics don’t align with your values.
So instead of using pushy, outdated marketing methods, put your values into your marketing.
With Coalessence Co, your messaging is infused with your values, your why, and your goals from day one. Because I take the time to get to know you and your audience.
Your messaging and marketing truly reflect who you are. AND it resonates with your dream clients.
Leading to long-lasting connections, business growth, and more time and energy for you to focus on the parts of your business that you love.
So you get to do the thing that lights you up with the people who light you up!
(Not So) Hot Take:
You should feel good about your marketing
Live your best life by investing in your business, your marketing, and yourself!
Though it can be scary to outsource aspects of your business, it is worth it. You’re investing in both the business and yourself. You’re saying you’re worth it and deserve the life you want. You’re giving yourself the peace that comes with aligning your messaging with your values. You’re giving yourself your time and your energy back by using your available resources more efficiently.
Think of all the things you can now do with the time and energy you freed up.
You can:
Get back to focusing on the brilliant idea that led to the creation of your awesome business in the first place
Create and sustain those genuine client relationships
Watch your search engine ranking, general brand awareness, and sales soar while staying within your budget and kicking back to relax
Spend more time with your family and friends
Take some much-needed “you” time
And you get to do all that while being your authentic self, instead of having to resort to “sales-y” or pushy tactics to close a deal.
Coalessence Co would love to be the friend that hypes you up.
Book your free consult call now.
Coalessence:
Values-aligned messaging & marketing that makes you feel good
Services
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Website Copy
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![An open box of chocolates with five artisanal, delicious-looking chocolates. Image above Product Descriptions.]()
Product Descriptions
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Emails & Email Sequences
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![A quote saying, "Write without fear. Edit without mercy". Image above Blogs.]()
Blogs
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Newsletters
Kind Words From Women Living Their Best Values-Aligned Life
"Bria wrote me such a great blog! Not only was it well researched but she added the perfect photos to match the structure. She really captured my tone and brand voice plus she optimized the article for my favorite keywords! She was a joy to work with and I know we will continue to grow our professional relationship. If you're a women-owned business and need a rockstar copywriter, contact Bria right now!"
— Danielle Cooper, Owner of Mustard Seed Copy
“I just want to take a minute to shout out Bria Hutchinson. Not only is she incredibly approachable, she knows her stuff and gives really great suggestions about website design. If you're looking for someone who can help you with your website, whether you need one built or want some feedback on yours, I recommend her readily. She has served me greatly and I deeply appreciate our connection.”
— Amber May, Owner of Silver Lining Potential
"Bria is one of those rare souls who makes you feel instantly seen and welcomed. Her warmth, kindness, and deep love for community shine through when you meet her. Working with Bria feels less like hiring a copywriter and more like gaining a caring friend who genuinely wants to see you thrive."
— Melissa, NOCO Women’s Chamber member & Owner of Mid Moxie Virtual Assistant
“I connected with Bria to discuss building a website for our newly established women’s chamber. She exceeded all expectations, working quickly, professionally, and producing outstanding results. I couldn’t recommend her more highly.”
— Linda DeLano, President of the NOCO Women’s Chamber of Commerce & Country Financial Representative
Live your best values-aligned life by scheduling your free 15 to 60-min consult sesh now.
About
I’m Bria, your local Denver Metro area resident and copywriter. Denver has been my home all my life, but I have traveled a fair bit. While living abroad, I found it to be a little lonely in the beginning. It was definitely pretty hard before I got to know my surroundings and met new friends. One of the biggest takeaways I learned was that you need a community no matter where you are to feel at home.
One of the ways I began to feel more comfortable was finding small, local businesses. They were special and had an atmosphere that I connected with and still remember to this day. The people were always kind and the owners loved to talk with anyone who came their way. They made me feel like I belonged in the community. To me, that’s the power and magic of a local business.
Your product or service can help solve a client’s problem, true, but it’s the genuine connection between you and your client that makes them feel like they’ve found a new friend. That they’ve found their community.
Copy is usually the first thing a potential client sees. With your authentic voice shining through your copy, your ideal clients are captivated and know they’ve found where they belong.
Schedule your free 15 to 60-minute call today to see how I can help you connect with your clients.
Certifications & Affiliations
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
Empowering women in the northern Colorado region, our chamber is committed to fostering growth, collaboration, and success within our diverse community of female professionals. Through advocacy, support, and education opportunities, we aim to elevate women-led businesses, driving innovation and economic prosperity.
FAQ
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In the simplest way, copywriting is word content designed to persuade the reader to take action. That action could be buying a product, clicking on a link, reading a blog — whatever you’d like your clients/customers to do after they finish reading your piece of copy.
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On the most basic level, a copywriter writes the word content and presents the reader with the call to action (CTA).
As your copywriter, I:
Take time to get to know you, your business, your values, your goals, and your why. Then I infuse all that into your copy so you and your client or customers resonate with it. Giving you marketing that makes you feel good.
Conduct market research. Which includes research on your ideal client, your market competition, your industry in general, etc. Then I use this data to inform my writing so it speaks directly to your clients.
Stay up to date on copywriting techniques and industry trends, so you get the best and most relevant messaging.
Make sure your copy is high-quality, SEO-optimized where applicable, and has your voice shining through.
Give you tailored recommendations unique to your business’s needs. Because your business is unique, my services should reflect that!
Use easy formatting, and can input your copy onto your website. So everything is as smooth and easy as possible for you.
My main goals are for your clients/customers to immediately feel that warm, genuine connection to you and your business, and to take some marketing off your plate so you get to enjoy your time, energy, and life a little bit more!
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My primary service area is the Denver Metro area, but I love helping local businesses flourish and thrive. When local businesses thrive, so do their communities, making them more unique and vibrant!
So please don’t hesitate to reach out if you’re looking for values-aligned marketing. I want all of us to succeed together.
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Fantastic question! Here’s a quick step-by-step:
You book a free 15 to 60-minute consult call with me.
During our call, I ask a few questions to get to know you, your business, your customers, and your needs.
After the call, I send you a customized proposal including all of your tailored recommendations, along with a contract and invoice. We’ll start off with one recommendation as a test project, to ensure we work well together.
Once you sign the contract and send it back, along with the 50% deposit. If you find something in the proposal isn’t quite what you want, no worries. Please email me and we can talk a little more to make it what you’re looking for.
On receipt of your signed contract and the 50% payment, I start writing!
I send you the completed copy by the agreed deadline. You look it over and send me any edits you’d like me to make. You have up to two rounds of edits. When all edits are complete, I notify you and then the rest of the payment is due.
After receiving final payment, I send you the finalized piece of copy and you can upload it or send it out. If you like, I can also upload it for you.
If we agree to continue on with more of your tailored recommendations, we repeat the process!
A little while after the completed project, I check back in with you to see how the piece of copy is doing and to see the analytics.
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Since I tailor my recommended services to your needs, it depends. But I like to be transparent about my pricing, so you can click here to head over to my Services page to take a look.
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Things I know:
This economy is rough. Egg prices are borderline out of control.
Being a small business owner and a one-woman show is super overwhelming most of the time.
Finances can be difficult to discuss with a stranger.
I want you to be as comfortable as possible throughout this process.
With all that in mind, I love helping local businesses and want to be as helpful as I can.
During your free 15 to 60-minute consult call, we discuss your budget and expectations.
I never want to break the bank, so if you see some pricing that you’re not sure about, we can always discuss it.
That way, we’re both on the same page and everything’s affordable.
The proposal I send you will include all my recommendations for now and the future, but please remember that they are just recommendations. You know your business best, so take what you like and leave the rest. If you have any questions as to why I recommended something, please feel free to ask!